Role:

Concept Development

Art Direction

Experience Design

Product & Material Curation

Spatial Layout & Styling

Installation Execution

This project was created to highlight Carhartt’s licensed product partnerships and bring more visibility to the vendors behind the products.

The display brings together a range of licensed categories into one cohesive setup, combining product, packaging, and simple storytelling elements. Materials, layout, and messaging were chosen to reflect Carhartt’s focus on durability, function, and trust.

By showing finished products alongside contextual elements, the display helps position licensed goods as a natural extension of the Carhartt brand; made with the same level of care and intention as core products.

Overall, the result is a clean, flexible display system that communicates both the product offering and the strength of Carhartt’s partner network.